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Marketing

Smart Web Design Will Help You Succeed Says The Veterinary Consultant

Smart Web Design Will Help You Succeed Says The Veterinary Consultant

You must have your own website to succeed online. Anyone who is involved with internet marketing is familiar with this truism. If you want to sell your products online, however, you have to do more than just put up a page and hope people will come. When people visit your website, they have to be impressed enough with what they see that they trust you and are willing to give your products a chance. It does not have to be difficult to create a website that people will like and return to. Here are a few hints that you can put into practice today to make your website more popular among online buyers.

White space in your website: Nothing to be afraid of! Some web designers believe that white space is bad. That’s the main reason for the over-whelming numbers of sites with too many photos and wild colors. White space on your site has many good qualities, plus it adds a professional and ‘clean’ appearance. More importantly, it helps relax the eye and allow it to focus on what is most important. When you fill a site with color and images, your visitors will have a hard time figuring out where to look on the page.

See how your site looks when loaded by a few different browsers. Some people who only use one browser don’t know this, but a website can look very different depending on which browser you use. What shows up as bright pink in Mozilla Firefox could show up as darker pink or even brown in Internet Explorer or Google Chrome. It might seem like a pain to look at your site in all of the different browsers but it is well worth the time. A portion of your web traffic will be coming from each of the browsers, so you want your site to work properly on all of them. You should check your site thoroughly, including all the pages, links, buying buttons and colors. This is worth doing to ensure all of your visitors can see your site as it should be.

Make sure you have a good ratio of entertaining text to selling text. Remember, people don’t like to be sold on anything, so you never want to overdo it with the selling words. If your readers feel like you are being too pushy they are more likely to move on to someone else’s site. You should test it out, but you can try using about 25% for sales copy and 75% for information content. Consider that aggressive selling will not foster a feeling of much trust in you. Obviously, you want your visitor to read everything you offer, and then find that order button and purchase. Violating all of these principles creates a feeling of alienation, and that will not make any sales.

You can actually build a quality, profitable website without any special skills nowadays. You can build a website that really stands out if you invest some time and work into it. The majority of what makes a website good can be equated with common sense. If something seems like it might be a bad idea, don’t do it. It is as simple as that. People are much more likely to buy something from a site they like and can easily read.

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Marketing

Veterinary Consultant Discusses How Yahoo Compares To Bing?

While many may believe that the drop in the search engine’s popularity may be due to the new Microsoft search engine Bing, there may be more to it than that according to the Veterinary Consultant. Yahoo who held about 22% of customer searches in December of 2009, held only about 17% of that same market only a month later in January 2010. But is Bing really the problem?

For many years Yahoo has been far behind the leading search engine, Google. Although many are aware of this fact, what they are not aware of is that this has more to do with the appearance of their home page, than it does with the actual search results that are produced. Many search engines often overlook there search page, however this is the reason that some are successful and others fail.

The Google and Bing home pages are very simple. And while they do provide their customers with something to look at they are not overwhelming pages for someone to deal with. This could in fact be the reason for Bing’s growing success over the past several months, they have made a very simple homepage, that when held up next to Google, seems to have some very similar characteristics.

The imaginary on the home page is simple and relates to world events. There are some standard links, on Bing; however they are off to the side and do not interfere with the search box, or overwhelm the users with what to do. This is very much unlike Yahoo that has links and pictures all around making the site a confusing mess. Even though Yahoo allows you to create your own homepage, everything is still very cluttered and close. This is also a mistake that was made by the once popular AOL, who had lost many of their customers to Google.

Yahoo could possibly be capable of redeeming themselves through simplifying there page, however it may be a trifle to late. In order for a search engine to succeed it must be simple and user friendly, and since so many users have already left Yahoo for Google or Bing, it will be difficult for them to get these customers back.