The Veterinary Consultant Discusses Keyword Selection As Part Of A Low Cost SEO Strategy
Investing time in keyword research prior to an SEO campaign can pay off in new internet sales traffic and can be an important component of a Low Cost SEO strategy. Keyword research is a creative process though, and may require some degree of trial and error. Implementing an SEO strategy without keyword research can simply waste time and money and may not deliver additional customers.
The World Wide Web is the primary tool used by prospective consumers to research products and services prior to purchase. It is important to understand then how users would search for one’s products and services using the internet and how they would describe the need or problem they are looking to solve. Major companies pay a great deal of money to better understand consumer behavior on this level, but a little intuition and research can accomplish much the same for a small enterprise.
Common language use relating to the goods and services provided is an important first step. What are the exact words or phrases that current customers would use to describe the product or services provided? How would they research information about the products? How important is customer support? These and many other questions are important to understand when building a keyword phrase designed to attract internet customers.
The term “keyword” usually refers to a string of words combined in a short phrase to make up a ‘keyword phrase.’ A couple words – usually two or three – seem to be an effective number. Selecting these words and phrases should be based on understanding current customer behavior as well as on how many searches for these phrases are likely to take place each month. Google offers a tool in its webmaster suite that is useful for estimating how many searches may take place for the keywords and phrases selected.
Small business enterprises should avoid highly competitive terms. After all, a small rural bank would be ill-advised to compete for “internet banking” as it will run up against some of the most aggressive competitors in the world. Look for smaller, product-related terms that fewer people would search for, but that the company has a shot at being number one on a search result list. Narrowing the search term is useful in slowly building internet strength and attracting traffic.
As the keyword term is constructed, there are other considerations that will help attract internet traffic.
The term ‘interchangeability’ refers to a keyword string that can be searched on in different forms. These are valuable terms as they allow the enterprise to attract traffic based on multiple usages of the individual keywords. A good example of this is a web page for a water utility consultant. Using the term “Water Utility Consultants” allows the company to also focus on attracting traffic using “Utility Consultants” and any term that includes the phrase “Water Utility.” This highly useful three-word phrase offers several combinations of words that can attract traffic from the search engines.
Use of a “geographic term” or location identifier is also a useful inclusion. After all, it doesn’t do much good to dominate the “specialty pizza” phrase in Salt Lake City when the business is in Cleveland. Particularly for businesses that only serve a limited geographic area, including a city or town name can attract the kind of local traffic that will lead to increased sales.
Blog posts and article titles within the web page should include keywords, but should be expanded into a “long tail” form. Particularly for blog posts, use of longer phrases that include keywords, attract additional attention from the search engines. Longer article titles also allow additional words to be associated with the main keywords.
Exploring possible keyword combinations is an important part of the overall SEO strategy to increase sales over the internet. Tactically using these keywords within the page, title and article title can bring additional traffic and sales without great expense.
SEO Consultants Denver delivers Low Cost SEO strategic planning and creation and execution to companies of all sizes. Specializing in link building and article marketing, the company helps companies increase internet traffic and sales. Get a totally unique version of this article from our article submission service