Our group consulting program features “Mastermind Meetings.” Typically, with 20 or fewer members, who share experiences and ideas, serve as each others sounding boards, gentle critics, tough questioners and in some cases, assist each other with contacts and opportunities.
One of the biggest sources of inspiration for the formation of such groups comes from the writings of Napoleon Hill, in his books “Laws of Success” and “Think and Grow Rich”, in which he describes a powerful mastermind alliance formed by Thomas Edison, Henry Ford, and Harvey Firestone.
I learned about other aspects of mastermind groups from a number of sources, including Dan Kennedy, expert on marketing, and co-founder of the GKIC group for marketers, and from a backstage conversation with Bill Glazer. ”
“A Master-Mind may be created through the bringing together and blending, in the spirit of perfect harmony two or more minds. Out of this blending that chemistry of the mind creates a third mind which may be appropriated and used by one or all.” – Napoleon Hill, “Laws of Success”
Why Top Performers Use Consultants
Different people have different needs at different times in their lives, but we find most successful veterinarians share all six of these traits to varying degrees:
- Being held accountable
- Being questioned and challenged
- Being listened to
- Being recognized for your achievements
- Being accepted
- Being motivated
Most high-performing athletes agree that high performers personally hold themselves to gruelingly high standards. But even so, if it weren’t for feeling accountable to teammates and fans, and being held accountable by their coaches who monitor their statistics, replayed film of misjudgments and mistakes, analyzed and assessed their performance, they would never have reached the level of success they did.
As a practice owner there is good news and bad news. You are your own boss! Having a consultant guide you in committing to doing, changing, testing certain things between now and the next call or meaning, then having you report on those things is guaranteed to improve your follow-through on your own best ideas! In short, accountability automatically improves performance and results.
Questions and Challenged
The more successful you are, the less likely the people who work for you or are around all the time are to challenge your ideas and it’s easy to wind up surrounded by “yes men”. The outside people with no ax to grind can be both objective and frank. They can ask the provocative questions that force you to defend your idea. If you can, that’s valuable. If you can’t, that’s valuable too.
A recent magazine article about consultants described us as part therapist, part consultant. A lot of veterinarians have no one to talk to about business or personal matters who dare “let their hair down with”… who will listen without any agenda. We often find that a client will talk their way into their own terrific answer, solution or plan of action if we’ll just listen. Having a consultant with life and practice experience relevant to your own, who is personally successful, who can relate to you and who you can relate to is extremely beneficial.
Being Recognized for Your Achievements
Everybody needs recognition and celebration, but whom can the successful veterinarian brag to? Certainly not to their employees or their competitors. Since most of the veterinarians we work with are “renegades”, using unorthodox marketing strategies, most of the people around them actually disapprove of a lot of what’s working, even if they grudgingly acknowledge the results. And often, if the owner of the practice takes a black on neon green oversized postcard he spent days slaving over that just pulled a 14 to 1 ROI, to show his wife and kids, he gets a very uninterested response. A “that’s nice dear” – not a “holy crap! 14-1! You are a genius. Can I get a copy of that?” Having a knowledgeable consultant or, better yet, being part of a veterinary mastermind group gives everyone of us an appreciative audience who “gets it”, who understands our accomplishments, and is able and willing to celebrate our achievements because they are secure in their own success.
We call our most successful clients “renegade veterinarians” because we violate just about every norm of our profession…we are actually quite dysfunctional in one way or another…we think and talk differently than almost everyone around us in our day to day lives. Because of this, a lot of successful veterinarians actually suffer silent frustration and loneliness. In many instances, we can’t even explain what we do! That’s why being part of a mastermind group with like-minded “renegades” is so invigorating. One of the core human needs is to be accepted for who you are, without editing your thoughts.
Surely a top pro athlete being paid millions of dollars to play a game doesn’t need motivation but, actually the fact that they are paid millions, win, lose or draw, means they do not need a great deal of other motivation to do all the behind the scenes hard work required for peak performance on the field. In almost every locker room after every game, grown men who are paid millions to play their games are awarded game balls. Coaches cry, “atta boy!” Ultimately, all motivation is self-motivation, but there’s definitely contributions made by the people and ideas you associate with, the involvements you’re in, the successes of others you’re exposed to.
What Exactly Is Veterinary Consulting?
Most veterinary consultants don’t deliver the same as we do. They typically visit your practice for a day or two, then give you some suggestions and that’s it. With our veterinary mastermind consulting programs, we have veterinarians travel from all over the country to attend the meetings 2-3 times a year. You’ll get to get to share with the group all your practice concerns. You’ll get valuable input from other industry leaders who’ll pass along tested solutions to your greatest problems. You’ll walk away with a master plan of action and you’ll be held accountable to the group at the next meeting. Your experience will be sooo much different than anything you’ve ever experienced before, that you won’t want to leave.
So Why Should You Plug In To One Of Our Group Consulting Programs?
If any or all of the six needs we described apply to you, then the best investment you’ll ever make is joining one of our mastermind programs! Just fill out the “Contact Us” form to find out more information about our veterinary mastermind groups.
The Veterinary Mastermind Groups Are Full, BUT…
To be put on a waiting list, please use the “Contact Us” form to let us know you are interested.