Just Because It’s An Online Business Doesn’t Mean You Can’t Provide Good Customer Service Says The Veterinary Consultant
You might think that customer service isn’t as important when you make your living online. The problem with this is that most people who use online businesses expect a great customer service experience. It’s a fact of human nature that people want to be treated like individuals instead of cash sources. You’ll make a little bit of money if you simply set up your site and wait for customers to happen upon you. You will not make as much as you could; however, if you give those buyers a reason to come back and buy from you again! Believe it or not, practicing good customer service does not have to be difficult! Start today by offering the following solutions to your customers.
The first step to take is to keep and accurate and up-to-date record of your clients. The best way to do this is by either using customer management software or by creating a database of your own. You want to keep track of the first and last names of your clients so that you are always able to address them appropriately. You might be interested to learn how much a little formality can do to improve your bottom line and keep customers coming back. It is, after all, much more personable than “Hello”.
It’s a good idea to give your customers a way to get in touch with you offline, whether it’s by telephone or mail. You could always get a low cost postal box or the equivalent type of box offered by private companies. Skype is also very popular today, as well as cheap. Having such a presence offline will make people trust you more, especially if they can easily reach you on the phone or by Skype calls. You can set up certain hours that you will accept phone calls and publish them on your site. Then actually be at your computer during those hours. This kind of personal interaction will probably help you do more business, as you can do a better job selling when you talk to someone directly.
Make sure your e-mail is up and working. People really don’t like having their e-mails bounce back to them when they ask a question about a product. If you clean out your inbox so it doesn’t get filled beyond capacity this should not be a problem. You definitely don’t want to be considered a spammer, and this can happen if many people get e-mails bounced back to them.
Good customer service is smart business. Check with other internet marketers to see what kind of customer service they offer. You will quickly see how those who give good customer service are bringing in more sales than those who pay no attention to keeping their customers happy. Think along the lines of inviting real people to buy from you, not just customers. You can’t see them as just accounts that pay you money. Treating them with respect and kindness will encourage them to buy from you again and again and again.