The Veterinary Consultant states, “So many practices believe that in order to save money on their practice advertising, they simply need to reduce the amount of advertising that they are doing or cut it out completely. This is very simply not the fact. It is really just a creative shift that needs to occur in your mindset and from this you may find many new and very inexpensive ways to promote your business right in and around your community.”
Instead of cutting your advertising out of the budget, look at the community you are serving and into what types of events they may be holding. Attending community events, and gifting out cheap promotional products is a great way to gain the community exposure that you are seeking. There are many wonderful and inexpensive promotional products that you can utilize , some of these products include magnets, pens , pencils and candies.
There are many wonderful events that you can attend within the community from school PTA meetings to town hall meetings. Looking into these meetings and events and see if you can donate some needed items, or make a presentation. Another great idea is to contact the schools and local sporting teams to see if there is anything that you can do to assist with their fundraiser efforts. By donating a basket of items or whatever else may be needed, you are not only getting your name recognized in the community but you are helping out the children in the community that you are serving.
There are many other ways that you can get your name exposed within your community, some that will only cost you a dollar. Have you even been in a store or bank and they ask you if you would like to donate to this charity or that? Have you ever filled out a donation tag when you made such donation and had the tag hung in the store or bank for all to see? This is something that your practice can take advantage of. Not only will you be helping out a cause, the tag with your business name upon it will be hung for all to see, thus increasing your name recognition around the community.
It doesn’t take a ton of money to be creative with your practice advertising. If you find that it is time to reduce your advertising budget than hop on board with some fun and creative marketing ideas that can afford you some incredible exposure for only a small amount of time and money. These ideas are really well worth the investment.