The Veterinary Consultant says, “When it comes to developing powerful long lasting relationships with your clients and also marketing to them, creating a well thought out Email Marketing strategy is what many businesses choose to do. Not only are email marketing campaigns more affordable compared to other marketing alternatives, such as television or radio advertising, but it is also one of the most targeted and practical strategies. By using an Email Marketing Software program to create and send your campaign, you’ll enjoy the benefits of staying in front of your customers eyes.”
The goal when it comes to using an Email Marketing Software for your marketing efforts is conversions. The higher your conversion rate, the more profit and sales you’ll realize. The problem, then, lies within how to exactly turn your customers who aren’t paying you currently into paying customers, most often through a follow-up purchase.
Developing a Relationship
The first thing you should be aware of when starting an Email Marketing strategy is that you should be building a relationship with your customers before hitting them with any sort of advertising or promotional offers. It takes an average of seven email messages (according to popular business theory) sent to each member on a list in your Email Marketing Software before anyone will buy from you. Once you reach the magic number of seven, the chances for purchases from each individual member increases by a lot.
So the question becomes what you do and say during the first five to seven messages you send out with your Email Marketing Software. You can think about this as the “honeymoon” period for the relationship between you and your fresh leads, but no matter how you spin it, these first few emails are a trial period for your subscribers.
During this trial period, you need to offer valuable information. Consider sending messages through your Email Marketing Software that include “top ten” lists of important things your subscribers should know. Make your Email Marketing messages seem like staying a list member is worth pure gold to them by giving solid information about solutions to your subscribers’ problems.
Time To Start Marketing
After you’ve developed your Email Marketing relationship with your customers and leads, you can begin to send promotional messages. Sending out product coupons, new product announcements, general company news, previews of what is coming soon, etc., is a good way to get started.
However, you want to be careful so that you don’t overflow your contact list with email messages every other day. Using your Email Marketing Software, you can accurately time the sending of your emails to be sent weekly, monthly or any other interval you want. Even after you send you promotions and sales messages, though, you still want to nurture the relationship between you and your customers by sending free valuable information that your subscribers cannot get elsewhere.
The entire Email Marketing process, used in conjunction with your Email Marketing Software solution, should help you manage your contact list, create an eye-catching email, and ultimately launch a successful campaign from start to finish. There are many affordable programs today that make creating email marketing campaigns very easy so that you can focus more on developing successful marketing strategies and less on learning a new complicated program.
Keep in mind that you probably won’t become an email marketing guru over night. But, the sooner you start, the sooner you can begin building this new skill and your marketing mix and really realize some big benefits.