SEO is a very differentiated line of business of net marketing. It’s a combination of so many skill arenas. An effective SEO business will have a range of SEO skills within its team so that it can tackle the umteen issues that they will face in ranking a site on Google and other search engines.
Any query of a popular word in a search engine would yield a large number of results. In such a competitive situation, Search Engine Optimization or SEO enables a firm to come within the top search results for a search relating to a particular word. The reason for the growing popularity of SEO in last few years is that the appearance of the website in top search results helps in getting more visitors to it, which very often converts into more business.