“Direct advertising with postcard printing is an excellent option for reaching potential clients or creating additional sales from active clients. The benefit of a postcard over paid advertisements is that the postcard results in a low cost personalized mailer which reaches out to a specific targeted audience”, says Dr. Keith Webb, veterinary consultant, “A successful marketing campaign uses postcards to create an awareness of the service being offered and set up the first contact to establish a relationship with the recipient.”
Grammar on a postcard should be clearly composed so it is ready to understand. The first points on the card needs to capture the recipients attention using a brief, simple to understand message. The objective is to not close the deal with the card, but instead state the benefits of the product or item and to make the recipient want more info. Always include a website along with contact details on the card so the recipient can simply acquire answers to questions as well as receive more information. This makes the start of the procedure possible for both the sender and recipient. It is advisable to deliver the postcard via First Class US Mail to prevent the card from getting filtered into the garbage as junk mail.
An option that comes with postcard printing is the ability to personalize the card for each recipient by inserting variable data onto the card. This feature enables a practice to include customized information on each individual card based on the recipient’s demographics or even business information. It is common to insert the recipient’s name in the beginning text of the postcard to get attention.
A direct mailer has the additional benefit of to be able to evaluate the success of the marketing campaign. The sender selects a specific audience to receive the mailer and can then monitor responses returning from the recipients of the mailer. All follow ups made after sending the mailer and follow up phone calls made to interested recipients can be tracked and the interest level and offer can be documented. The success of a postcard marketing campaign produces data which you can use to create other upcoming campaigns.