“When you are looking for a specific product or service, where is the first place you turn to find what you are looking for?”, asks the Veterinary Consultant. For most people today the answer is no longer the phone book, it is an internet search engine. These search engines will find sites that have anything you are looking for, and rank the sites accordingly as they returns the list of the sites to you. Getting your practice to the top of the list is the goal for any business with a website.
As far as the users are concerned, most search engines work the same way. All you have to do is type in what you are looking for, and the search engine scours the internet finding every relevant site. Behind the scenes though, search engines perform differently, using different techniques to find websites, evaluate them as they relate to your search criteria, and rank the sites to create the results list. The exact way each search engine performs these tasks are confidential, however there are certain steps you can take to improve how your practice website ranks in the results list.
If you want to increase traffic to your website, the best way to do this is to increase your website’s search engine ranking. The higher up your website is in the search engine results list, the more people will visit your site. The first key to improving your website is to manage the content on the site. You need to remove any “garbage” from your site, your site should only contain information related to your practice, or the specific product or services you offer. You also need to manage the links on your website. Similar to the content, all of the links on your website should be relevant to your practice, or the specific product or services you offer.
Make sure that you get a reputable Search Engine Optimization company to help put a plan together for you. There are some fairly inexpensive things that your company can do to optimize how much productivity they get out of a search engine.
These plans can be regionally based or local in scale and are very effective. Just make sure that you go with a company that uses proper and legal techniques, otherwise you can be penalized by the search engines and your ranking can be taken away with no warning. It is all about doing good business and not breaking rules set up specifically to make the playing field fair. But why not optimize and find out what can set you apart from the other companies?