If you don’t have the big bucks to make a lot of splashy newspaper advertisements, that shouldn\’t prevent you from promoting your practice. All you need are the right techniques to get the right message to the right people at the right time. Here are some pointers to help you succeed:
Recognize your clients. Show your appreciation for their continued patronage by offering your customers a little gift or perhaps a discount. Sending a little thank you note after a sale will go far in making your clients feel special.
Use your business card as a tiny billboard to promote your practice in a memorable way. Have your card designed professionally to reflect your brand or services. Keep in mind to mix in a little bit of your personality too. This can make your card stand out and avoid getting lost in that pile of business cards we all have sitting on our desks.
Ask your existing clients for referrals. Your clients know people right? Chances are they will be happy to refer their friends, family, or colleagues to your business but they just need a nudge to do so. Ask them for referrals or for them to refer your company to their friends. You’ll be amazed at the positive responses you will get if you ask your customers to help spread the word about your clinic.
Look for something unusual about your practice and publicize it. Send your story to newspapers, radio stations, and magazines. Their readers might be interested in what you have to offer. To increase your chances of being published, include a photo with your press release since editors are often looking for interesting fillers to break up the gray look of text.
The Veterinary Consultant says, “Position yourself as an expert. Write an article about your industry. Create a blog about your services and offer advice. Soon new clients will be contacting you to take advantage of the knowledge you’ve demonstrated on your blog or in your articles. Be sure to include your contact information on any article you submit so you can easily be contacted.”