The veterinary consultant says that you may not be surprised to hear that displaying videos on your website (and sending them out through video directories), is crucial in helping to generate new clients. You need new clients, right? So you should be researching the “ins and outs” of video production for your website.
Essentially, there are a couple of solutions which depend on your available time and budget. One of these could be the perfect solution for you.
If you tend to like doing things yourself and have time on your side, then acquiring some Video Production Software is likely something you should look into.
Depending on how many features you are looking for, there are several programs that can range anywhere from $50 to over one thousand dollars.
Getting The Most For Your Money
If you go for the “lower end”, you may find limited features or a premium application could be way beyond your scope and you could leave you feeling helpless to produce that prize winning Video because to execute your dream video winds up taking up way to much “tutorial” and time with trial and error.
Who really knows – you won’t really know until you jump in with both feet. Once you are experienced, you can add video production services for your friends and other people.
One of the best websites I found for video production is “Animoto.com” and it may be the best economical choice for you.
Now this is where things get really fun!
Hiring outsourcers can be challenging. They can range from independent video producers to advertising firms.
Depending on how busy they are, independent producers can produce videos that aren’t up to their normal high quality standards, and this is after you end up paying in the range of $400 to $700 for a one minute or less creative video.
You end up feeling that you should have spent $50 on a video software and just do it yourself.
Sometimes when independent producer’s work schedule is hectic, they don’t want to lose your project so they tack on another few months to the deadline and outsource it to someone else! But once it leaves their hands, you never know what kind of quality you will get back.
Is this the norm? Depends who you talk to. Many times, it’s best to check online internet marketing forums for advice and recommendations. But always do your homework because there are some great Independent Video Producers in most communities.
Usually employed by corporations, there are several out there who will produce that “national” quality video at very do-able rates for the small business owner getting exactly what they’re looking for. Rates can range from 1,000.00 and up for a 30 second creative.
There are a couple out there at 400.00 per 30-60 second creative.
These advertising companies are more accountable due to upholding their reputation within the industry, so you are often times much safer.
Video production rates include not only creating the video, but may also include licensing agreements.
It all depends on where you will display or present your video, which will factor into the licensing fees.
Fortunately since you’ll be airing your videos “Online” in most cases there is no extra fee or a very small one.
TV distribution is where you will get hit with licensing fees – National, Regional and Local Television distribution.
The end result is, make sure to talk to others and research – Do Your Homework to protect yourself!