Is creating business success really a secret formula? Or is business success a solid strategy that everyone can know about and access? Find out about how to create a rock solid business model that is successful because it understands its target market.
The Rules Of The Game:
Rule #1: Your clients will tell you what they would like to have as products and services. If they are not buying, then you are doing something wrong such as you have the wrong products or you are not reaching your target market correctly. Create products that help your clients make money and become successful. Don’t bother spying on your competitors because what would happen if they are wrong? You’ll wind up wasting time by copying and not creating. Focus on applying your knowledge, creativity and resources to developing better products and services that serve your target client directly.
Rule #2: Given the opportunity would you rather work with a name brand or someone you have never heard of? Most people like certainty in their decisions and will want to choose the name brand as it appears to be a better investment for themselves. Be the name brand. Be someone they have heard of as it will be easier to land new clients fast. Confidence is a big deal in choosing a company. If clients feels you can do the job and have a reputation that’s good they will be more likely to work with your company, rather than a competitor without the power of a name brand behind them.
Rule #3: Everyone loves a guaranteed deliverable. Be the firm that offers products or services that deliver what you promised your client. Everyone wants to buy the better mouse trap. You make the connection between your services and your clients’ success, you’ll get lots of business. The fastest way to create a non-stop flow of new clients? Guarantee your outcomes. No one pays unless they get the deliverable. WOW, sounds risky right – exactly. But also ignites a tremendous drive to creativity where you immediately see the flaws in your plan, in the services you offer.
Rule #4: Strive to be the best in your industry. Why not? Many times it does not take much to be the best. Many times the clients decision has to do with branding, price and certainty. Make a guarantee part of your offer. Its a great way to instill confidence in the buyer as usually, only those who will never need to honor the guarantee, offer it. That is, businesses create top notch services and then offer a guarantee they will never need to honor as the products are strong and inherently deliverable.