Promotional merchandise is a great way to get your message in front of an audience and keep it there for years to come, says the Veterinary Consultant. Although there are many other ways to promote your practice, such as co-op coupons, newspapers and direct mail, these forms come and go. Your message is in the paper today but not tomorrow, however your promotional merchandise is still there.
Choosing efficient promotional merchandise can be a lasting way of advertising your practices service and products. No matter what type of hospital you own (large, small, mixed) you will be able to find suitable promotional merchandise which will boost your campaign.
In the past, the most popular and widely used items for promoting a company or business were things like mugs and t-shirts. These are used to this day, since they are very durable and widely used. However, there are many more modern applications for promotional merchandise, too. Things like mouse mats and USB flash drives are just a couple examples of high tech things that you can print your practice’s name and/or logo on.
You can design your promotional merchandise and use them in a variety of ways. Some practices give out promotional merchandise to clients just to say thanks for their business. Other use promotional merchandise as prizes for contests they might offer. You can even design your promotional merchandise around an event theme your practice may be having.
When giving out your promotional items you want to make sure that it is something that your clients will consider useful. A coffee mug or umbrella, with your practice name, logo and message, will be used more then a paperweight, which may just sit behind them on a shelf.
If you are looking for new ways to improve your marketing strategy and have never tried promotional merchandise, give it a shot. You are sure to be pleasantly surprised by how effective it is.