Consultant states that most new online entrepreneurs focus their marketing efforts on obtaining a high ranking with the search engines believing that this is the only way to get lots traffic to their site. Unfortunately, if you do a Google search for your sites keywords you probably won’t be surprised to find hundreds of thousands (maybe even millions) of competing sites. How can a small business with a limited budget compete?
Developing traffic for new sites is probably the most important result of using the following method. But, creating your own mailing list of highly qualified (interested in your product or service) prospects is even more valuable. A list of qualified prospects that you can contact again and again wins hands down over new traffic any day. Professional marketers know that people won’t buy from someone they don’t trust and a new site doesn’t generate a lot of trust. By using this method you can develop a list of qualified prospects that you can contact over and over again giving you an opportunity to prove your expertise, professionalism and approachability. Over time the people on your list will come to trust you and when they are ready to buy they will buy from you.
So what is this method? Article marketing! Not your everyday usual article marketing though. The article marketing I’m referring to has three very important modifications that make it a very powerful marketing strategy.
1. Titles With a Difference
People tend to go straight to a search engine to find information and articles as apposed to going to an article site and searching through their list of titles. This means of course that your title becomes even more important. If you take the time to find the most popular keywords describing the subject of your article and use them in your title, you stand a much better chance of driving traffic to your article and from there (via links in your article) to your site. Unlike trying to find unique and popular keywords for your website you don’t have to worry about how many other sites use the most popular keywords. Because article sites have lots of content and high page rank they go to the head of the list if they have an article with the searched for keywords in the title. So, take a little more time finding your title/keywords and you’ll be sure to increase your traffic.
Develop The Publishing Habit
To keep your articles on top with the search engines you have to think repetition. Search engines are constantly re-evaluating and shuffling search results and article sites get new articles ever day. Each new article gets added to the front of the line. It doesn’t take long for your article to end up way down the list and Internet surfers are notoriously impatient. If they don’t find something that interests them almost immediately they don’t stick around. The only way to combat this is to make sure you send in a new article every week being sure of course to have a title with popular key words in it.
Because you will most likely publish your article on hundreds if not thousands of sites and ezines a search for your keywords will turn up thousands of sites. In order to pick which ones will get top billing on the search results page the search engines need a way of separating all those competing sites from one another. They whittle down the list by looking for sites with both lots of content (article sites have the most) and a unique article. To ensure top billing for your article make sure you create unique versions of your article in order to keep the biggest article sites from having the exact same article and forcing the search engine to look elsewhere for unique results. Developing and publishing your articles needn’t be a time consuming or difficult task. Check out uniquearticlewizard.com for more ideas.