You hear it everywhere that with today’s economy its difficult to make it. But I’m here to tell you otherwise. The situation we are in is an actually ideal time to take over your competition, get a flood of new customers and get into position to start making real profits. The real point is to use your head and use all your resources right.
We all want to save money while getting a flood of new customers. I have included 3 things you can do now to start getting those leads now.
1. Market Your Business Online The Internet is a huge force and consumers are relying on it big time. Consequently, other media like the yellow pages and newspapers are dying a slow death. If you’re still spending money these, I hope it’s only because you’re already maxing out your Internet marketing efforts.
You see, with Pay Per Click marketing you create targeted ads that position you in front of interested, ready-to-buy prospects at the EXACT moment they’re looking for you. Plus, you only pay when someone clicks on your ad.
It is called “Pay” per click for a reason, you are spending a lil money to get someone to come to your site. Another area of online marketing that is more cost effective (FREE!) is Search Engine Optimization (SEO). This is the process of making your website appealing to the search engines so you get ranked high for certain keywords.
For example, if you’re in Sugar Land, TX and you provide SEO services, you’d want to rank well for ‘SEO Sugar Land TX’. If you can get your website onto the 1st page of Google, the amount of leads it could get your business could keep you busy for the next couple years.
Really I don’t agree with traditional SEO companies who only want to rank your website on the 1st page of Google. With certain techniques you can have your company on every single spot on Google’s first page.
2. Use Highly Targeted Direct Mail If you’re sending out direct mail, but aren’t doing anything to make sure it’s highly targeted, you’re wasting both time and money.
Yes direct mail is the most powerful way of getting more new leads and customers but you must execute it properly. Sadly, most companies randomly send out a large amount of postcards in an area but do not consider how qualified that customer really is.
To see real results cut your list down depending on your budget so that you can send out a series of marketing pieces one per month for a whole year to qualified prospects.
I know it sounds like overkill but your results will far outweigh your traditional random blasting out of marketing pieces.
3. Use Joint Venture Partnerships Joint ventures are often overlooked but can be very helpful. Who does want to get their message in front of the most qualified leads as possible?
But when you partner up with businesses that are already servicing your ideal client you bypass both the time and expense part because you’re borrowing the trust and credibility your JV partner has with his client list.
The best way to approach this is to find a group of non-competitive businesses that are already servicing your ideal client. Come up with some killer offer you can make them and tell your new JV partner that you’ll let him give this offer to his clients as a ‘gift’.
Your JV partner will send out a letter (or you send it out on their stationary written like it’s from them) telling his customers about the ‘free gift’, he gets a bunch of surprised and satisfied clients, and you get a whole bunch of new, qualified clients for your business.
Don’t believe everything you hear about the horrible economy. Yes it is bad but with the right steps you can turn it around.
However, it doesn’t mean you can’t still create a thriving, profitable business amidst the storm. All it takes is a little focus, some determination, but most importantly SMART execution of solid business principles.
Now it is your job to put these 3 ideas into action for your business.